September 24, 2007

Viking Canada recently entrusted Black Eye with the cover design for Steve Paikin’s new book The New Game. Sure to be a Christmas smash hit, the book is about the positive changes that have recently come about in professional hockey and how they have improved the sport.

Viking was looking for an overall friendly feel with strong easy reading typography that would appeal to hockey fans. The book was released yesterday and sports an icy cover, complete with a spot varnished front and center puck that seems very life-like thanks to a sculpted die.

Our copies arrived with a wonderful note that said the author is thrilled with his new cover and so is the client. Goal!